The short answer is we don't know. Why? Because Jersey Tourism haven't told us. 6 weeks ago the first 'Closer to Home' commercial went live. We all thought, me included, that it was a great commercial and properly targeted should deliver good results.
- Has the target market response to the campaign been positive?
- Are enquiry levels up or down?
- What about jersey.com website visits?
- How are the various partner campaigns performing?
As an industry we are reliant upon this campaign to generate interest in coming to Jersey - interest that we can then convert into sales. So come on Tourism - talk to your industry and tell us how you see things right now.