It's taken a little longer than I expected, but finally our new website - Sport Jersey - has gone live.
About 18 months ago, we realised that there was a big opportunity to attract a greater number of sports teams and players to the island. At Seymour Hotels we are already accommodating upwards of 50 groups a year, without any promotional effort at all. Moreover I realised that there is really nobody actively promoting to this huge market.
Jersey represents a really attractive destination for sportsmen and women. The fact that facilities and venues are located so close together, along with hotels and other attractions means that visiting clubs can organise a really exciting programme including matches and social activities without having to travel long distances. This, coupled with the relatively easy access to the island means that as a destination for sports tourism, Jersey should be at the top of the list.
And for local sports clubs and associations, it has to be good news. Whilst researching for this project I was staggered at the variety of sports and activities which have club representation in Jersey. From angling to windsurfing there are over 80 sports represented in the island. For those teams who crave more competition from off-island Sport Jersey should help them to achieve their goal.
Interest and participation in sport is growing fast and with the build up to London 2012 this can only get increase in momentum. Jersey Tourism in their most recent strategy paper, highlighted sports tourism as one of the major opportunities for the future.